Chateau Pavie

Angelus price increase pays off

Posted by on July 16, 2013
Cult Wines Ltd News / No Comments

Hubert de Boüard of Château Angelus who famously and controversially increased prices by 30% for the 2012 en primeur offer, can feel rightfully self-satisfied as an excellent uptake has been experienced.

Indeed, de Boüard admitted: “At the beginning, for the first 15 days to one month, I was a little unsure.” However, he pointed to a delayed surge from the market, saying: “Now we have a lot of demand – we have sold 110% of what we expected. We produced 95,000 bottles and have sold 80,000.”

Both Château Angelus and Château Pavie were promoted to the top tier of Premier Grand Cru Classé ‘A’, de Boüard told the drinks business: “The problem was that we had to keep the price to show that something had happened, but of course everyone in 2012 dropped their prices.”

Both Angelus and Pavie took the decision to increase prices substantially, whilst even first growths of the Left Bank released at around a third cheaper than their 2011 vintage, this resulted in some inevitable criticism.

De Boüard spoke out regarding the customer base for the wine, stating that: “The Chinese market did not buy a lot of 2012”, before adding: “I am very happy to say that Angelus has been bought by Switzerland, Belgium, France, the US, UK – demand is everywhere.”

De Boüard outlined the improvements he had made at the estate since taking over in 1985, resulting to the Angelus’ promotion.

“Step by step we have improved our reputation for the quality of our wine,” he remarked, stressing: “Selection in the vineyard was crucial. We used to pick over six days; now it’s six weeks. To make a great wine is not just terroir, it’s what you do with it.”

To complement the more selective picking, de Boüard has introduced a number of smaller 50-litre vats to the cellar in place of the 150-litre versions used previously.

Production levels have also shrunk to support this quality focus. “When I took over it was close to 200,000 bottles, now it is close to 120,000,” he confirmed.

It was also noted by de Boüard that “of course” the proportion of second wine Le Carillon d’Angelus had increased during this time, with the label currently accounting for around 25,000 bottles.



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Rolland to consult at Château Figeac

Posted by on April 03, 2013
Cult Wines Ltd News, Wine Market News / No Comments
ch figeac

Michel Rolland, international acclaimed consultant has signed a contract with Château Figeac, vowing to ensure that they receive a  promotion from premier grand cru classé “B” to “A” status.

Rolland told Decanter Magazine that he was approached by owner Marie-France Manoncourt, the widow of former owner Thierry Manoncourt, to become their consultant.

This follows the Chateau’s failure to receive a promotion to premier grand cru classé A status in the most recent Saint Emilion classification revision. Château Angélus and Pavie, both of which Rolland oversees, did receive promotions.

Rolland spoke with conviction stating that: ‘Staying in B category is not my goal’. He went on to explain that: ‘We will work together for a year and see how it goes,’ he also explained his key objectives would be to pick ripe grapes and do the best vinification possible’.

This comes as a surprise to some who know the Château well, as Figeac is known for its traditional style and Rolland is notorious for spear-heading more modern production techniques.



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