So the En Primeur Campaign has swung into action with the release of first growth, Mouton Rothschild, at an extremely welcoming discount to their 2011 offering. Officially the wine was released at €200 ex-Chateau and c. €240 ex-negociant. As this is the first tranche release and with more expected, the London release price is yet to be finalised but it seems it will be around £2,800 per case (12). Their second wine, Le Petit Mouton, was also released this morning at €66 per bottle, which represented a slightly less significant discount on their 2011 of 8.3% but comparing against other ‘off-prime’ vintages where the average market price is over £1,000 per case – this looks like a very fair offering.
Mouton’s release has somewhat overshadowed the 2012 offering from Margaux cru classé Rauzan Segla, which was released 36.6% down on last year and again compared to available vintages looks well priced!
UPDATE: This afternoon, on an unexpected day where there has been a flurry of releases – Lynch Bages – another big name and ever popular wine with investors & collectors was released at €60 ex-negociant representing a 13% decrease on their 2011 release price. Whilst not huge, it means that the 2012 will be the cheapest available vintage of Lynch Bages on the market which should make it a good seller.
So a very optimistic and interesting start to the en primeur campaign: early releases, discounted prices and incentive to buy – WHAT EN PRIMEUR SHOULD BE? lets hope the others follow….
To enquire please call 0208 332 9386 or email firstname.lastname@example.org
Mouton Rothschild 2012
We can offer 6x75cl cases @ £1,375 (equivalent £2,750 per 12)
-33.3% on 2011 ex-negociant
“Wonderful beauty to this wine with currants, blackberries and flowers. Full body, with ultra-fine tannins and a long, long finish. Creamy texture with a minerally, almost salty undertone to the wine.” 94-95 pts James Suckling
Tim Atkin 95
Jean-Marc Quarin 94-95
Matthew Jukes 19
James Molesworth 93-96
James Suckling 94-95
Average price of Mouton (lesser vintages) = £3,240
Cheapest vintage = 2007 @ £3,000
Lynch Bages 2012 @ £665 per 12
-13% on 2011 ex-negociant
‘A fruity wine for the vintage with dense tannins. Full body, with impressive structure. Long finish. Generous and attractive. I like the balance and precision for the vintage’ 93-94 pts James Suckling
Tim Atkin 91
Jean-Marc Quarin 92
Matthew Jukes 17.5
James Molesworth 91-94
Average price of Lynch (off-prime vintages) = £725-£800
Petit Mouton 2012 @ £715 per 12
-8.3% on 2011 ex-negociant
Tim Atkin timatkin.com 91
Average price of Petit Mouton (lesser vintages) = £1,130
Cheapest Vintage = 2011 @ £770
Rauzan Segla 2012 @ £420 per 12
–36.6% on 2011 ex-negociant
‘Balanced and structured with lots of polished tannins. Full and refined with a lovely core and length. Goes on for a long time.’
James Suckling 92-93